Solve each question, you can learn while playing Asian Social Science, 6(10), 178–183.Test your general knowledge by playing this quiz game The Application of Customer Relationship Management in Investment Banks. Metode Penelitian Kombinasi (Mix Methods). International Journal of E-Education, e-Business, e-Management and e-Learning, 1(1). Customer Relationship Management (CRM) Processesfrom Theory to Practice: The Pre-implementation Plan ofCRM System. Identifikasi Kebutuhan Operasional CRM untuk Monitoring Tugas Akhir. Customer Relationship Management From Theory To Practice : Implementation Steps. Journal of Marketing Management, 22, 135–168. Customer Relationship Management : from Strategy to Implementation. Handbook of CRM: Achieving excellence in customer management. Theoretical Framework of Customer Relationship Management : An Overview. Proceedings of the Annual Hawaii International Conference on System Sciences, July, 240. Architecture for customer relationship management approaches in financial services. Geib, M., Reichold, A., Kolbe, L., & Brenner, W. Paspalum: Jurnal Ilmiah Pertanian, 4(1), 49. Strategi Bisnis Yang Berorientasi Konsumen. Understanding customer relationship management (CRM): People, process and technology. Customer Relationship Management: Concept and Technologies (2nd Editio). Proceedings Refereed Papers/Proceedings/Presenting Papers/C31/C31.pdfīuttle, F. A Framework For Successful Crm Implementation. That way, customer satisfaction will be a top priority in implementing CRM in the general service function at LIPI. The strategy for implementing this model is used so that the results obtained can run as expected. This model describes the five core processes in CRM, namely the strategy development process, the value creation process, the multichannel integration process, the performance appraisal process and the information management process. Furthermore, to describe the implementation of CRM in public service functions, the implementation of the model applied is to use Payne's five-process model. In order for public service functions to run properly, it is necessary to carry out analysis in exploiting customer data in order to create increased value for the organization and customers by using Value Chain model analysis. Customer satisfaction is highly dependent on the service process provided by executing service functions. In the era of the new order, especially during the current Covid-19 pandemic, digitizing public service functions carried out by the General Bureau of LIPI will play an important role in supporting the smooth running of the organization's operations. Customer Relationship Management or CRM is a new approach to managing relationships between organizations and customers.
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